Flying Start is the race management platform used by sailing clubs and regattas. Sponsor an event, a series, or the platform itself — and reach competitive sailors at the moment they're most engaged.
Competitive sailors are one of the most valuable and hardest-to-reach audiences in sport. Here's why brands invest in reaching them.
Competitive sailors skew affluent, professional, aged 30–65. They are decision-makers with significant disposable income, spending on equipment, travel, accommodation, and club memberships year after year.
Sailors race weekly, March through October. Club membership, equipment upgrades, travel to regattas, waterside dining — the annual spend is substantial, and brand loyalty runs deep.
They're on the water, not watching TV. Traditional digital ads don't reach them during the activity. Flying Start does — it's the tool they use before, during, and after every race.
Word-of-mouth is the primary marketing channel in sailing. A brand endorsed by a club commodore reaches every member. Sponsorship is introduction by a trusted voice.
From a local Wednesday evening series to platform-wide presence. Choose the level that fits your brand and budget.
Ideal for local and regional businesses: marine chandleries, sailmakers, boat yards, marine insurance, waterside restaurants.
Ideal for national and international brands: marine electronics, clothing and gear, insurance, automotive, financial services, watches.
Sailing has long attracted premium brands. These categories already invest in reaching the sailing market.
Rolex (Fastnet Race, SailGP), Omega, Hublot
Aberdeen Asset Management (Cowes Week), J.P. Morgan, Skandia
Harken, Zhik, Musto, Gill, Henri Lloyd, Helly Hansen
B&G, Raymarine, Garmin
Land Rover (BAR), Volvo (Ocean Race)
Moet, Champagne Lanson, local breweries
GJW Direct, Navigators & General, Pantaenius
North Sails, Doyle, Quantum
Force 4, Mailspeed Marine, Fox's Marine
If you're in any of these categories — or want to reach this audience — we should talk.
Traditional sailing sponsorship is a guess. Digital sponsorship is measurable.
Seen by boats nearby, in photos, sometimes on social media. Impressive but limited measurement. No click-through, no engagement data.
Read once, usually before racing. No way to measure whether anyone saw your page.
Viewed before, during, and after every race. Time on page, views, and click-throughs all measurable.
Spectators watch for 2–4 hours per race day. Your brand is on screen the entire time.
The most-visited page after racing. Sailors check results multiple times. Your brand is right there.
Traditional sponsorship is a guess. Digital sponsorship is measurable.
A growing platform with a committed, engaged user base.
We work with budgets from local chandleries to national brands.